Instagram Growth:
How To Increase Instagram Following

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Growth on Instagram important to your business.We all understand the impact that social media has on the world today. Every single day people wake up and are looking for the latest story, breaking news, or mishap. Right alongside those posts are posts from businesses all over your city. These posts are begging for the attention of potential clients. You ask yourself the question; how can I make sure that my business is in front of that audience.

The biggest key is that you need to grow a social media presence. If you do not have a following, people will not be able to see you. It may sound like a catch-22 but the best way to grow your business online is to get more followers.

I do understand that the thought of trying to gain new followers sounds daunting. That is because it is. It is extremely difficult to grow a following from nothing.

We have conducted a study to learn what methods successful businesses use to grow their following. We have compiled a list of the three most common tactics to help you grow. If you take the time to implement these changes you will begin to see social media growth.

#3: You Must Give Value

It is essential that you are providing value on Instagram. When you are posting, people do not always want to see content that is trying to sell them your product or service.

If you are always posting content that provides no value, you will begin to lose followers. But, if you are posting content that provides your followers with information, your engagement will increase. When your engagement increases, especially shares, you will begin to see an increase.

One easy way for you to provide value to your followers is to put yourself in their shoes. Think about the questions that they may have, and answer those. Sites like Quora let you see what questions people are asking about your industry. You can take these questions and create content that answers these questions. Once this content is created you can link back to that content on Quora to provide value to that individual.

At first, you may not see a ton of growth but you will begin to notice an uptick in engagement. When people feel like you are giving them something people will be more likely follow your page when you show up in their search.

All of this will begin to add up as people follow your page you will be more likely to show up in searches that people are making on Instagram. But this alone will not gain you a ton of followers.

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#2: Provide Good Content

The quality of content is another extremely important aspect of growing an Instagram following. Your current and prospective followers are going to expect your content to be good. They are not going to want to see content that is just thrown together to get it posted.


You need to make sure that you are using graphics that are appealing. It is even better when you post content that contains images that you have taken.

Original content goes a long way to gaining the trust that you need to have. We always stress the importance of using content that has meaning. This goes back a little bit to the previous section, but if you have content that provides little to no value, people will not follow you.

Making sure that you have a conisistent message through your content is important. By focusing your message people will understand what you are about. Content that is focused on a single message goes a long way to having good content.

One easy way to create good looking content is to use a graphic creation tool like Canva or Adobe Spark. These tools allow you to easily create relevant content fast. These tools allow you to choose from large databases of template posts that you can customize. By taking these and making your own you will see an increase in engagement and follower growth.

#1: Be Consistent

The most important way to increase your followers is to make sure that you are consistent. When someone follows your business, they are going to expect content to be posted on a regular basis. It is optimal that you are posting on a daily basis.

This is even more important on platforms like Instagram. The reason I say this is because of their general chronological posting schedule. You want to make sure that you are getting your content in front of the people that you want to see it.

There are tools that can even help you be more consistent by learning what time your followers are online. When you do this you will increase the number of eyes that are on your content. If you make sure that you are posting at those peak times, you will get the maximum visibility.

It is a great idea to find yourself a tool that allows you to schedule posts on Instagram. There are several out there that you can use that vary in monthly price. One of the easiest tools that you can use is Hootsuite. I would highly recommend checking it out to help you stay consistent!

Think about your social media habits. When you are scrolling through are you more likely to stop for content you are accustomed to seeing. You want to make sure that you are that content for your followers.

social media growth


These three methods of growing your reach will go a long way to helping you increase your business. The key is that you need to be using all three of these methods together. There is not one magic formula for growing your Instagram following.

There are always going to be multiple ways to get to the same goal. What you have to do is make sure that you do not give up. We understand that it can be frustrating to manage your social media following. You can not allow yourself to give up when it comes to making an impact on social media. If you give up then these methods are never going to give you rhe results that you are expecting.

Social media is an extremely important aspect of our society today, and that is not going to change. It is important that you make sure that you are doing whatever it takes to grow your following. Using these three methods will help you make the most out of Instagram today!

Make sure that you are on the lookout for our next entry in this series where we will be talking about growth strategies for Facebook. As you already know it can be difficult to grow your page likes on their platform, so you don’t want to miss it!


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