Social Media Tips For 2021

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As we prepare to head into the new year we need to be prepared for the ever changing social media landscape. Things have drastically changed over the past year because of COVID-19. 2021 looks to be no different as we are seeing changes to what businesses should be doing on social media. Here are some social media tips to start the new year off right!

Tip #1: "Good News" Content

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In the world today we are bombarded by bad news. People who are browsing social media are going to be much more likely to interact with “good news content.” 2021 is going to be a prime year to showcase the good that your business is doing for your community. Think about different community service opportunities that you could take part in. If you think about it, there are events that are happening like this in your community every month.

The key in using this strategy is that you want to be genuine. You want to make sure that you choose events that you are passionate about. Things that support causes that you have strong feelings about. There are several events that fall into these categories like Relay for Life, Walk to End Alzheimer’s, and many more.

People will feel like they actually know who you are as a person if you show support for these events. In doing so you will indirectly impact the growth of your business. Changing the public opinion of your business will go a long way. In fact you will be surprised by the impact that community involvement will have on your business!

It goes without saying that some things are going to stay the same. It is extremely important that you continue to post consistent content. This will never change, people are always going to have a hunger for content, and we have to provide it.

Tip #2: Educational Posts

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Education is one of the greatest ways to drive engagement for your social platforms. You may find yourself asking, “how can I incorporate educational content into my posts?” That question can has a very simple answer. But first you will need to do some thinking. Think about your business. There are definitely questions that people ask about your business. You can take those questions and create a series of educational posts about those topics. Your audience will appreciate your willingness to share information that helps them learn.

There are several tools online that allow you to create these graphics. For example Canva has numerous templates for educational posts that can be fully customized. It is always a great idea to post content that is original to you, and what better way than to educate your followers.

Think about different community service opportunities that you could take part in. If you think about it, there are events that are happening like this in your community every month.

The key in using this strategy is that you want to be genuine. You want to make sure that you choose events that you are passionate about. Things that support causes that you have strong feelings about. There are several events that fall into these categories like Relay for Life, Walk to End Alzheimer’s, and many more.

People will feel like they actually know who you are as a person if you show support for these events. In doing so you will indirectly impact the growth of your business. Changing the public opinion of your business will go a long way. In fact you will be surprised by the impact that community involvement will have on your business!

It goes without saying that some things are going to stay the same. It is extremely important that you continue to post consistent content. This will never change, people are always going to have a hunger for content, and we have to provide it.

Tip #3: Be Authentic

This may feel like it should go without saying, but you have to make sure that you are being authentic. You never want to portray an image of your company that is not accurate. People crave relatability and they want to see you in that manner. Do not be afraid to be who you are.

Make sure that you are sharing content that fits the values of your business. This could even tie back into creating the content that is good news. You want to make sure that you are being authentic in that situation especially. People can tell if you are being genuine or not. You are more likely to see a drop in engagement if you are not being true to the values of your business.

Do not be afraid to explicitly state your company values. People will love to see that. As much as we do not want to think about it people love transparency. 

Tip #4: Provide Customer Service

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This is one of the greatest opportunities that businesses will have in 2021. People are searching for businesses on social media every single day. People are asking businesses questions through various social media platforms.

You want to make sure that you are able to provide excellent customer service to your audience. If people search out your business and send you a message, they are going to be expecting a response. There are multiple ways that you can go about doing this. Facebook gives you the options to set automatic responses that will let people know that you care.

These messages can be set up to send automatically when you are away, but when you are available you can respond. On Facebook you will be able to see a badge that explains how responsive a page is. People will look for this badge when they go to send a message to your page.

If you have the very responsive badge turned on, people will be more likely to message you. All of this is because they know that you are going to respond. Think about it in this manner, if you need something you are more likely to message someone who you can count on. 

Tip #5: Utilize Stories

In 2021 it is going to be imperative that you are posting stories for your business. It is so easy to create a story that showcases information about the services that you offer.

The best thing about stories is that they can be made extremely interactive. Whether you ask questions, answer questions, have a poll, or just have fun. This aspect of stories is great for driving engagement on your social media. We all know that engagement is extremely important to our social media presence today.  

Conclusion

By utilizing the social media tips that we have discussed here in this blog today you will be able to begin to see growth in your key metrics like reach and engagement. We want you to know that we are always here ready and able to support you. Keep an eye on our social media platforms for more social media tips like these!

2021 promises to be a great year in the social media world. We are happy to announce that we will be hosting our first ever webinar this month! On January 15th at 12:00 PM CST we will be hosting “5 Tools You Need In 2021.” This webinar will cover 5 great tools that will help you create the best content for your social media platforms. You do not want to miss it. Check out our Facebook event for more information!

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5 Social Media Tips for 2021

Social Media Tips For 2021 As we prepare to head into the new year we need to be prepared for the ever changing social media

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